Maybe you’re just not feeling creative. Or maybe you live where shooting outdoors and maintaining adequate social distance isn’t all that feasible. Whatever the reason, don’t stress — there are a lot of things you can do to sustain and even grow your photography business without so much as picking up a camera. Here are five ways to give your trigger finger a rest and flex some new creative muscles while you’re at it.
- Do Some Spring Cleaning
While there’s no time like the present to do a deep dive into your image archives, we’re not just talking about organizing photos. Think about your overall business and brand and whether your marketing channels are accurately portraying who you are as an artist. As often happens, people design their websites when they’re just starting out, and, if all goes well, client work inevitably takes over.
Start with your website. Is your portfolio up to date? Have you carved out a niche since you started that requires a bit of a pivot in your messaging or featured work? Do you offer specialized services, and, if so, are they categorized into individual service pages? What about a blog?
While you’ve got your sleeves rolled up, do a similar tune-up on your social media pages and SEO. What comes up when someone searches your business on Google? Or, more importantly, does your business come up when someone searches “exact-service-you-offer-in-your-exact-area”? Now’s a good time to make sure your business listing is accurate and complete, and to sign up for a Google My Business account if you haven’t already.
- About That Blog…
If the word blog conjures visions of long-form — and long-winded — text, not only is that vision outdated, but as a photographer, it doesn’t actually apply to you. Research has shown that people prefer visual storytelling over text alone, and if there’s one thing a photographer has in their toolbelt, it’s a collection of great images that tell a story.
Take a look through the images you already have, and you might just find you’ve crafted a story without even trying — e.g., the dozens of images you have of bridges around the world tell a deeper story about connecting across cultures. You can also think in terms of how-to or inspirational content. If you’re looking to boost your wedding photography business, for example, an article on creative ideas for day-of wedding photography can help drive people to your site through SEO and show them how talented you are once they get there.
- Make a Portfolio — Yes, the Physical Kind
In the digital age, it can be easy to forget the value — and satisfaction — of a good old-fashioned, beautifully designed print portfolio. Fortunately, living in the digital age also means we have much more efficient and visually appealing ways to showcase our work in print than ever before.
Start by selecting as many photos as you’d like to feature and choose a visual solutions provider that can print them in high quality, assemble them into a professional photobook and deliver the finished product to your door. Not only will it be a fun way to look back on your work while spending time at home, but it’ll also be a great resource to have in hand once it’s time to get back out into the world.
- Find Creative Cross-Training
It’s always best practice to cross-train your brain in different disciplines, but it can be tough to find the time for recreational learning when you’re focusing on your business. Whether you’re looking for a distraction from current events or just not really feeling photography at the moment, this is a great time to focus on personal development and self-care.
What this looks like is entirely up to you — it just has to be something you enjoy or find value in. There are so many free online resources —even more so now than usual — for education, wellness, artistry and more. Take advantage while you can!
- Sell Your Current Work Online
Have you thought of the fact that you could be sitting on a potential goldmine in image sales? While you’re taking a break from shooting, consider starting your own online gallery to monetize the work you already have.
Your Art Gallery makes this process simple and lucrative. All you need to do is select the photos you want to feature and upload them to our site, and we’ll take care of the rest — making sure your images are produced and shipped to the highest quality standards. And the best part? Your Art Gallery artists receive 90% of the royalties, as opposed to the 50% that galleries typically offer. Visit www.yourartgallery.com to learn more and, in the meantime, stay safe, stay well and don’t stress—there’ll be plenty of opportunity for inspiration once this challenging time has passed.